Jan 13

What’s Happening At Rockbridge

by Anthony Farella

In 2016, Rockbridge welcomed 145 new families to our community of clients.  We ended the year helping clients manage $552 million of investment assets.  This represents an increase of 12.4% over last year.  We continue to evaluate our staffing to provide the high level of service that our clients have come to expect from our firm.

Building a Sustainable Business for Our Clients

Last year, we continued to explore ways to strengthen our partnership and build a sustainable business that our clients can rely on for many generations.  During the first half of the year we worked with The Leading Element, a local consulting firm, which provided valuable insights on leadership and strategic planning for our leadership team.

The People of Rockbridge

Kevin Sullivan joined the firm in 2016 as a lead advisor.  Kevin brings 25 years of experience in the financial services industry.  We look forward to Kevin’s success within the firm.

Claire Ariglio and Dave Carroll spent a good portion of the year studying for the Certified Financial Planner (CFP®) exam.  They both plan on sitting for the test in early 2017.

We continue to invest in professional development:  specifically, attending the NAPFA fee-only advisors conference in Washington, D.C. and contributing to our advisor study group that meets quarterly in New York City.

Ongoing Awareness Campaign

Our growth can be traced directly to two main sources:  referrals from clients and web searches for fee-only advisors.  Delighted clients often refer friends and family to our firm, and prospective clients looking for advice find our website while researching advisors.

Our marketing plan includes improvements to our website which ranks #1 in the Syracuse market for investment advisors and financial planners.

We also advertise our fiduciary advisor services on local radio and television, including a billboard ad in the Syracuse Hancock International Airport.  Many of our new clients now know our name when they decide to come in for an initial consultation.  We plan on continuing our modest allocation of resources to more of the same advertising in 2017.

Who We Are

At Rockbridge, our business is built around our commitment to client care.  We start each planning engagement with our clients by focusing on what they want:

Fiduciary– We’re legally obligated to advise strictly and exclusively in your highest interest, period.

Fee-only– Our sole compensation comes from clearly disclosed fees that are a percentage of the wealth we manage for you.  We reject all commissions or other forms of outside compensation.  You are the only person who compensates us for our advice to you, and we think that’s in your best interest.

Right-sized– We’ve grown our firm to complement our clients’ needs with a sensible balance of investment advisors, financial and retirement planners, service support, and office administration designed to fully address client needs.

We continue to remain focused on providing the best experience for our clients, and we sincerely thank you for your trust and confidence.

About the Author

Tony Farella, is a Certified Financial Planner® and a Principal Founder of Rockbridge Investment Management.  Tony is a contributor to Forbes, CNN Money, NAPFA’s FI Guide, Advisor Perspectives and local tv, radio and print publications.  Tony is the board director for NAPFA New England-Mid Atlantic Region), previous board member of the Financial Planning Association of CNY, acting Board Member of the Downtown Syracuse YMCA, as well as the Board of Directors for Countryside Credit Union.
Learn more and/or Contact Tony »


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