You, your investments, and the coronavirus

Although we believe it is reasonable to say that few of us know much (if anything at all) about the Coronavirus, it has quickly grabbed global headlines. As the viral news has spread, so too has financial uncertainty. What’s going to happen next? Will it infect our economy? So far, U.S. markets have remained relatively […]

Life events to consider

If you’re like most people, you know that planning to achieve your financial goals involves more than just budgeting and saving for retirement. You’ve undoubtedly received financial advice, solicited or otherwise, from some combination of family, friends, coworkers, or even just from the myriad financial planning advertisements on TV and online. With all of this […]

The reward of tuning out 11 years of noise

This recent market downturn has many investors drawing parallels to how they felt during the infamous 2008 financial crisis. The last 11 years have been a roller-coaster ride for investors. Right after seeing market highs in late 2007, investors experienced a nearly 50% market decline of the S&P 500 in 2008. In the following 9 […]

Invest like you’re driving, drive like you’re investing

I’ve been watching people drive all my life. I’ve been an individual investor and an investment advisor guiding clients for more than half of my adult life.  I’m a curious soul and during a recent trip from Syracuse to Atlanta, I had quite a bit of time to watch and observe the behaviors of all […]

How to prepare for a market correction

It’s simple. Don’t. A common question we receive is “how do I prepare for the inevitable stock correction?”  There are two answers to this question: the one you want to hear (which is wrong), and the one you don’t want to hear (which is right). Mainstream media wants you to believe that you can outsmart […]

The value of a financial plan

It’s common for investors to feel nervous when looking at investments by themselves. Are you saving enough? Are you saving in the right place? Are you holding the right mix of investments? Should you own individual stocks or funds? Are you paying too much in fees? What are you actually paying in fees? For the […]

Tuning out the noise

The markets have seen several ups and downs over the years, but remember – Volatility is normal. At Rockbridge, we believe financial advisors play a vital role in helping you understand what you can control while providing expertise, perspective and encouragement to keep you focused on your long-term goal. We are here to help you […]

The ABC’s of behavioral biases: S-Z

We’re coming in for a landing on our alphabetic run-down of behavioral biases. Today, we’ll present the final line-up: sunk cost fallacy and tracking error regret. SUNK COST FALLACY What is it? Sunk cost fallacy makes it harder for us to lose something when we also face losing the time, energy or money we’ve already […]

The ABCs of behavioral biases: O-R

So many financial behavioral biases, so little time! Today, let’s take a few minutes to cover our next batch of biases: overconfidence, pattern recognition and recency. OVERCONFIDENCE What is it? No sooner do we recover from one debilitating bias, our brain can whipsaw us in an equal but opposite direction. For example, we’ve already seen […]

The ABC’s of behavioral biases: H-O

There are so many investment-impacting behavioral biases, we could probably identify at least one for nearly every letter in the alphabet. Today, we’ll continue with the most significant ones by looking at: hindsight, loss aversion, mental accounting and outcome bias. HINDSIGHT What is it? In “Thinking, Fast and Slow,” Nobel laureate Daniel Kahneman credits Baruch […]