Is Your Smartphone Making You a Not-So-Smart Investor?
In a recent WSJ article, they talk about the how smart phone “investment apps” are causing investors to react to short-term market swings and abandoning their long-term established financial plans. Behavioral economists call this tendency, “myopic loss aversion”- and it can be incredibly costly. Click on the link above to read the full article!
My Journey to Rockbridge
As the newest member of the Rockbridge team, I thought I would take this opportunity to introduce myself. Whether you are a client, or another financial services professional, I believe it’s worth taking the time to explain my background, how I got here, and why I decided to pursue a career in the financial services […]
Changing Your Domicile from NYS
Would you stop being a fan of the Yankees, Mets, Giants, Jets, Bills or the Syracuse Orangemen and root for a team in Florida in order to save on your tax bill? It might help! Many New York State residents planning for retirement expect to maintain a residence in New York, but claim another state […]
Portfolio Versus Benchmark Returns
Measuring investment performance without a benchmark is like judging the results of a football game when you only know one team’s score. To get the real story, there must be a “measuring stick.” Obviously, in football you also need to know the opponent’s score. In the case of investment performance, results should be compared to […]
Should You Manage Your Own Money?
Over the weekend, the Wall Street Journal writer Lindsay Gellman covered this important topic. She did an excellent job articulating the values of both hiring an advisor and managing your own personal finances. The sole point that I disagree with in the article is titled, “You won’t stick to a pro’s advice, anyway.” At […]
Active or Passive?
In a recent Wall Street Journal (WSJ) article, the debate over whether to use active or passive investments was addressed. The conclusion was just use both! Let’s take a look at the five reasons they give to defend this neutral stance and see if they hold up to scrutiny. 1. Use index funds for efficient […]
Are 401(k) Fees Preventing Your Retirement?
The Atlantic published an article over the weekend on 401(k) fees that really resonated with me. With employer retirement plans being one of the largest sources of savings, it is disheartening to continually see high fee 401(k) plans. Below is the article. Let us know if your 401(k) fees are eating into your […]
Geoff Wells featured in Market Watch article!

Market Watch recently released an article focusing on the confusion and stress felt by 401(k) savers. Investors feel the 401(k) options offered are too confusing and they don’t know what to do! Rockbridge financial planner, Geoff Wells, shared his feelings on how investors can eliminate that stress. Read the full article here (Market Watch Article)
Are You Prepared? New York State Estate Tax

Now that we are halfway through 2013 and the federal estate tax debate is far behind us, it is a good time to remember that as New York State residents, we are still subject to the state estate tax. A common phrase is, “Estate tax, I’m not wealthy enough to have to worry about that!” […]
Auto Insurance: When Was The Last Time You Got A New Quote?

This is a topic that has been relevant in my life and also a recently asked question by a family member. Am I paying too much for auto insurance? If you haven’t received a new quote online recently, the answer is probably YES. When I moved down to Texas, I found out auto insurance rates […]