Investing and Action Movies

When we go to a good action flick, we enjoy the suspense and surprises, but no one wants that experience when investing.  James Bond and Mission Impossible would not be box office hits without some interesting plot twists, and an occasional victory by the villain, and yet the end result is usually something we expect […]

The Devil’s Financial Dictionary

There is an endless amount of terminology that surrounds the finance and investment industries. It can certainly be confusing to the average investor, and may be responsible for some uncertainty when it comes to how to invest and which advisor to trust. The Devil’s Financial Dictionary is a book that has recently been released by […]

Finding Advice for More Modest Retirement Investments

The New York Times recently published an article about the various ways people are using the web for retirement planning.  More and more companies are trying to find solutions to help people with less than $500k in assets manage money in a similar fashion to large pension funds. At Rockbridge, we have cost effectively been doing […]

Top Ten Money Excuses

Human beings have an astounding facility for self-deception when it comes to our own money. We tend to rationalize our own fears.  So instead of just recognizing how we feel and reflecting on the thoughts that creates, we cut out the middle man and construct the façade of a logical-sounding argument over a vague feeling.  These arguments […]

Maximizing Social Security benefits requires financial planning

Social Security planning has become an increasingly complex area of financial planning.  As more couples reach retirement age, it’s important to review all the scenarios to maximize your hard earned Social Security benefits. Mary Beth Franklin, editor of Investment News, explains how “with the right elections, married couples can dramatically up their (Social Security) payouts.” […]

Four Ways the Financial Media Causes Investors Harm

ONE:  Focus on the near term.  A recent headline reads, Anxious financial advisers scale back summer vacations.  “Still haunted by the 2008 financial crisis, many financial advisers are scaling back their summer vacations or giving up on them entirely.  Many are afraid to be out of the office in case this is the third straight […]

Following a Fiduciary Standard of Care

Meeting new people or reconnecting with acquaintances often leads to the question of where I’m working these days.  I reply, “I work for Rockbridge Investment Management, which is a ‘Registered Investment Advisor’ (RIA).”  With that response I usually get a nod and a change of subjects.