Jan 21

Rockbridge Company Update 2015

by Anthony Farella

This is a perfect time of year to reflect on 2014 and look ahead to 2015.  Personally, the favorite part of my job is meeting with clients and prospective clients.  Lucky for me, last year I had the most client meetings ever as an advisor.  I’ve had the opportunity to build relationships with a very diverse and interesting group of people.  A common theme running through meetings is a desire by investors to work with a trusted advisor who takes time to understand their unique situation and goals.  All of us here at Rockbridge Investment Management find great satisfaction in helping others.  Our firm has achieved many milestones that I’d like to share with you.

Client Growth
As of today our firm manages $440 million dollars in client assets and we work with over 500 families to provide ongoing investment management and financial planning.   Rockbridge is now the largest independent fee-only investment advisor in Upstate New York.  Our growth has been fueled by client referrals and other individuals in our community who have done their own research and concluded that the fee-only advice model is the best option for investors seeking an advisor who is held to a fiduciary standard of care.

Our Business Model
As a fee-only Registered Investment Advisor (RIA),  our only source of revenue is from fees paid by our clients, which separates our firm from the vast majority of financial advisors in the industry.  We continue to improve our financial planning service to complement our commitment to an evidence-based investment philosophy.   We are well positioned to help the many baby-boomers seeking unbiased advice as they look to retire over the next several years.

Firm Accomplishments
Our goal is to build a collaborative and supportive culture at Rockbridge that attracts top-level talent and partners in the firm.  This year, two of our professional advisors, Doug Burns and Geoff Wells, completed the education and experience necessary to become Certified Financial PlannerTM professionals (CFP® professionals).

Although many professionals may call themselves “financial planners,” CFP® professionals have completed extensive training and experience requirements and are held to rigorous ethical standards. They understand all the complexities of the changing financial climate and will make recommendations in your best interest.  We currently have four CFP® professionals in the firm.

David Carroll joined the firm in November 2014.  David, a graduate of LeMoyne College, comes to Rockbridge after spending a year at Wells Fargo Advisors.  David will be assisting in financial plan construction in addition to working with our younger clients and 401(k) participants.

Leah Foley will be joining Rockbridge in January 2015.  Leah is currently a senior in the Financial Planning Degree program at Alfred State University.  She will be completing a full-time internship with us until her graduation in May 2015.

Looking Ahead
Our priority will be meeting with clients to review their investment plans.  While there is no way to predict future returns, we are confident that markets will reward investors for taking investment risk over the long term.  We will continue to help clients determine the right amount of risk to take in order to meet their financial goals.

We remain passionate about our investment philosophy and thoroughly enjoy building long-lasting relationships with our clients.

About the Author

Tony Farella, is a Certified Financial Planner® and a Principal Founder of Rockbridge Investment Management.  Tony is a contributor to Forbes, CNN Money, NAPFA’s FI Guide, Advisor Perspectives and local tv, radio and print publications.  Tony is the board director for NAPFA New England-Mid Atlantic Region), previous board member of the Financial Planning Association of CNY, acting Board Member of the Downtown Syracuse YMCA, as well as the Board of Directors for Countryside Credit Union.
Learn more and/or Contact Tony »


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